In the US, Nonalcoholic Beer Sales Rose 38% In 2020
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Alcohol consumption has risen during the pandemic but so have sales of nonalcoholic beverages. According to market research company IRI, nonalcoholic beer sales in the US were up 38% in 2020 with $188 million in sales. While that's less than 1% of total beer sales, it marks a significant shift and non-drinkers are welcoming a broader range of choices beyond O'Douls. Companies ranging from craft brewers like Big Drop and Athletic Brewing to heavy hitters like Heineken are finally putting out decent-tasting booze-free IPAs, coffee stouts, Oktoberfests, and more.
Amid Sexual Harassment Scandal, Elite Wine Organization Elects New Board Of Directors
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Master Sommelier is the most esteemed credential in the wine world, and to be certified, one must take a series of grueling exams administered by an elite organization known as the Court of Master Sommeliers. In a recent high-profile scandal, several members of the organization were accused of sexual harassment and racial discrimination, leading its entire board of directors to resign. Attempting to diversify its leadership, the organization elected eleven new directors this month, including four women, two who identify as gay, two Asian Americans, and seven white men. The Court has yet to elect four external (non-Master Sommelier) board members and to hire a full-time CEO, all of whom must now rebuild the organization’s reputation and regain the trust of the wine community at large.
Guinness Created A Non-Alcoholic Version Of Its Iconic Stout, Then Recalled It Two Weeks Later
Image Source: Guinness
The original Guinness stout has only 4.2% alcohol by volume, but if you drank like a river as a lad, the company has released a no-alcohol version to help mend your ailing liver. Alas, something gummed up the brew works. Within two weeks, the company recalled cans of its new "Guinness 0.0" due to potential microbiological contamination. Hmm...maybe a little alcohol in the cans would have kept the microbes at bay.
The world's most coveted bourbon, Pappy Van Winkle has released six new whiskies aged 10 to 23 years. The lauded bourbon brand has distributed its new bottles through a partnership with Buffalo Trace Distillery since 2002. While the distillery's suggested retail prices for Pappy's latest lineup range from $69.99 to $299.99, market prices will undoubtedly be much higher as resellers capitalize on demand for the award-winning bourbon.
